Swiss asset manager 21Shares has taken a bold step into the regulated crypto market. With the launch of the Cronos ETP, investors can now easily access the innovative Cronos blockchain ecosystem. This breakthrough paves the way for traditional investors to safely engage with Web3 technology without the hassle of managing wallets or crypto exchanges.
What is Cronos ETP and why it matters
The Cronos ETP (ticker: CRON) is a publicly traded product offering direct exposure to CRO, the native token of the Cronos network. This network integrates both Ethereum and Cosmos, creating a bridge between centralized and decentralized systems. For investors, this means enhanced scalability, interoperability, and access to AI-driven applications.
What makes the Cronos ETP truly unique is its blend of simplicity and security. Investors can now add CRO to their portfolios via regular banks and brokers without needing in-depth technical knowledge. This significantly lowers the barriers to participating in the evolving world of Web3.
21Shares is responding to the growing European demand for regulated crypto products. The Cronos ETP is already trading on Euronext Paris and Euronext Amsterdam. Even traditional brokerage account holders can now easily join the crypto revolution.
According to 21Shares, their goal is to make Web3 accessible for everyone. This is being achieved through strategic partnerships with both institutional and retail players. By eliminating obstacles such as wallet management and technical complexity, the company is driving crypto adoption.
Crypto.com and 21Shares join forces
Eric Anziani, President and COO of Crypto.com, sees this partnership with 21Shares as a natural progression. His company has long been invested in developing the Cronos ecosystem. Anziani believes that the new ETP will bring Cronos closer to a global audience.
Mandy Chiu, Head of Financial Products Development at 21Shares, regards Cronos as a strategic platform at the intersection of centralized access and decentralized innovation. She explains that the ETP offers a regulated gateway to the future of blockchain technology. With this product, her team is making regulated crypto investments accessible and straightforward.
The launch of the Cronos ETP marks a significant milestone for both traditional and crypto investors. It transforms blockchain from a niche technology into a reliable, professionally managed investment opportunity. Moreover, it does so without compromising technological innovation.
Cronos’ focus on real-world applications, including scalable Web3 infrastructure and AI initiatives, has resonated with many market participants. In a rapidly shifting market, this ETP provides the stability and trust that investors seek. It embodies 21Shares’ vision of combining cutting-edge technology with robust regulatory standards.
With the introduction of the Cronos ETP, 21Shares is not just investing in the future but also broadening the appeal of crypto investments. This new offering is tailored to meet the needs of traditional investors while paving the way for mainstream acceptance of Web3. The regulated approach makes it easier than ever for investors to join the crypto movement and explore new horizons.
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