Berachain price gained momentum on Monday as Nasdaq-listed Greenlane Holdings announced a $110 million fundraising round. The company plans to use these funds for the first-ever BERA treasury strategy. This institutional backing helped push BERA up 8% as the token retested the $2.15 level.
The move comes as digital asset treasuries gain popularity across traditional finance companies. Major cryptocurrencies like Ethereum, Solana, and XRP have already attracted significant corporate investment. Now, Berachain joins this growing trend with Greenlane’s dedicated treasury strategy.
Greenlane Launches First BERA Treasury Strategy
Greenlane Holdings, a Florida-based distributor of premium smoking accessories, raised $110 million through a private investment. The funding round attracted backing from major crypto firms including Polychain Capital, Blockchain.com, and Kraken. North Rock Digital and CitizenX also participated in the investment.
The company will implement its BERA strategy through “BeraStrategy,” a dedicated digital asset treasury initiative. This program will focus solely on accumulating BERA tokens through both open-market purchases and over-the-counter trades.
“I believe BERA’s key differentiation is its yield source – in contrast to historic PoS chains like Ethereum and Solana, BERA’s yield is fueled by the monetization of its block rewards,” said Ben Isenberg, chief investment officer of BeraStrategy. “I think there’s untapped potential in Berachain’s institutional growth as a whole.”
The Berachain Foundation has endorsed Greenlane’s initiative. They view this as a significant step toward expanding Berachain into traditional capital markets.
Market Impact and Price Outlook
Greenlane’s $110 million commitment represents a major vote of confidence in BERA. The substantial capital influx will likely position the company among the largest public BERA holders. This type of institutional accumulation often serves as a catalyst for price appreciation.
Digital asset treasuries have become a key adoption driver for cryptocurrencies. Similar strategies with Ethereum, BNB, and Solana have helped support bullish sentiment around these tokens. Analysts expect BERA could benefit from the same dynamic.
The combination of open-market and OTC purchases could create sustained buying pressure. However, broader crypto market conditions and successful strategy execution remain important factors for bulls to monitor.
From a technical perspective, BERA faces initial resistance in the $2-4 range. A successful breakout could bring the $8-10 level into focus. The token reached an all-time high of $14.99 in February 2025.
On the downside, key support levels sit between $1.6-$1.2. BERA’s all-time low of $0.87 was recorded on October 11, 2025, highlighting the token’s recent volatility.
