DDC Enterprise Raises $124 Million to Expand Bitcoin Holdings
On October 8, DDC Enterprise Limited announced it raised $124 million in equity financing. The round was led by PAG Pegasus Fund and Mulana Investment Management. The company plans to acquire 10,000 BTC by the end of 2025.
According to the press release, the funds will support DDC’s Bitcoin treasury strategy and strengthen its digital asset position. OKG Financial Services Limited, a subsidiary of OKG Technology Holdings Limited, also participated in the round.
Investor Confidence and Company Strategy
New shares were priced at $10 each, near DDC’s average trading price over the past 15 days. This price is 16% higher than the closing price on October 7. Norma Chu, DDC’s Founder, Chairwoman, and CEO, invested $3 million personally in the round. All investors agreed to a 180-day lock-up period to show commitment to the company’s long-term plan.
DDC currently holds 1,058 BTC. The company aims to increase this to 10,000 BTC by the end of 2025. Originally an Asian food company, DDC shifted focus this year to become a corporate Bitcoin treasury firm. This change reflects growing institutional interest in Bitcoin as a hedge against inflation and currency risks.
Rising Trend of Corporate Bitcoin Treasuries
DDC’s move aligns with a wider trend of companies adding Bitcoin to their balance sheets. This trend began with MicroStrategy, led by Michael Saylor, which is the largest corporate Bitcoin holder with over 640,031 BTC.
Data from BitcoinTreasuries shows that more than 100 publicly listed companies now hold Bitcoin as part of their treasury strategies. Together, they hold about 1,044,993 BTC, or 4.9% of the total Bitcoin supply.
These corporate holdings grew 31% in 2024 and nearly doubled in early 2025. In Q2 2025, companies acquired approximately 131,000 BTC. This outpaced Bitcoin ETFs, which added 111,000 BTC during the same period.
