House of Doge to Go Public via Merger with Brag House
Dogecoin (DOGE) rose 3% on Monday after House of Doge announced plans to go public. The company will merge with Brag House Holdings (TBH), a Nasdaq-listed gaming and digital media platform.
House of Doge is the corporate arm of the Dogecoin Foundation. The merger deal was approved by both companies’ boards. It aims to boost Dogecoin’s mainstream use and institutional adoption.
Marco Margiotta, CEO of House of Doge, said, “What started as a community-led ambition has matured into an infrastructure engine for Dogecoin. By going public through this merger, we’re opening access and unleashing the next wave of innovation, institutional participation, and mainstream utility for Dogecoin.”
The merger is expected to close in early 2026. It still needs approval from Brag House shareholders and other standard conditions. After the deal, Brag House will issue about 594 million new shares. Most shares will go to current House of Doge shareholders, while existing Brag House investors will keep their shares.
Brag House also owns a stake in CleanCore Solutions (ZONE), which manages the Dogecoin treasury.
Lavell Juan Malloy II, CEO and co-founder of Brag House, said, “Brag House is now well-positioned as the public company vehicle for the next generation of global finance, a widely accepted, culturally integrated, and institutionally supported currency.”
Earlier this year, House of Doge worked with 21Shares and the Dogecoin Foundation to launch Europe’s first Dogecoin exchange-traded product (ETP). The Dogecoin ETP holds about $26 million in assets and around 107 million DOGE tokens.
Several issuers in the US have also filed for a spot Dogecoin ETF.
Following the merger news, Brag House stock dropped nearly 50% on Monday.
Dogecoin Price Update: DOGE Eyes Trendline Resistance After Recovery
After a crypto market flash crash on Friday, DOGE found support at $0.180. It then recovered above $0.210, a level supported by the 200-day Simple Moving Average (SMA).
If DOGE holds above $0.210, it could challenge the descending trendline resistance from September 13. On the upside, DOGE may face resistance at the 50-day and 100-day SMAs.
The Relative Strength Index (RSI) and Moving Average Convergence Divergence (MACD) indicators are rising but remain below neutral. This suggests bearish momentum is weakening.
