House of Doge Acquires Majority Stake in Italian Football Club
House of Doge, the corporate arm of the Dogecoin Foundation, has bought a majority stake in U.S. Triestina Calcio 1918. The club is one of Italy’s oldest professional football teams. The announcement came Monday alongside merger partner Brag House Holdings (NASDAQ: TBH). This is the first time a crypto company has directly owned a European football club.
House of Doge plans to invest new capital to improve team operations and community programs. They will also introduce cryptocurrency payments for tickets, concessions, and merchandise. This move aims to blend fan culture with blockchain-based financial tools.
Leadership Comments on the Acquisition
CEO Marco Margiotta said the deal connects Dogecoin’s global community with a historic European club. Brag House CEO Lavell Juan Malloy II called the acquisition part of a shift toward “real-world digital ownership.” He said it extends their mission from online engagement to tangible economic participation.
Link to Nasdaq Merger and Future Plans
The acquisition follows House of Doge and Brag House’s pending $50 million Nasdaq merger announced earlier this month. The merger will combine Dogecoin’s financial ecosystem with Brag House’s gaming and engagement platform under one regulated entity.
Buying Triestina expands their focus from digital assets to physical entertainment. It turns Dogecoin’s decentralized culture into real-world equity. This deal marks Dogecoin’s move from meme culture to a corporate structure where crypto hype meets real capital.
