House of Doge to Go Public via Merger with Brag House Holdings
House of Doge, the corporate arm of the Dogecoin Foundation, will go public through a merger with Brag House Holdings, Inc. The deal is backed by over $50 million in investment capital. It will create a digital asset platform combining payments, gaming, and yield products under a regulated structure.
The merger will give House of Doge a Nasdaq listing. It merges Dogecoin’s large community with Brag House’s Gen Z engagement platform. The new company will offer Dogecoin-denominated payments, licensing, and yield-generating financial products. This is a first for the meme-inspired cryptocurrency.
Leadership and Strategic Partnerships
Marco Margiotta, CEO of House of Doge, will lead the merged company. Brag House CEO Lavell Juan Malloy II will keep a seat on the board. The deal includes a 20-year exclusive agreement with the Dogecoin Foundation.
House of Doge manages over 837 million DOGE. This includes 107 million DOGE through 21Shares’ Swiss ETP and more than 730 million DOGE in the Official Dogecoin Treasury. It is now the largest institutional holder of Dogecoin globally.
Its partners include 21Shares, Robinhood, and CleanCore Solutions. These partnerships connect Dogecoin to regulated financial markets.
Dogecoin’s Growing Institutional Presence
The merger comes as Dogecoin gains deeper corporate integration. CleanCore Solutions, a key partner, holds 710 million DOGE worth $182 million. It also has over $20 million in unrealized gains.
CleanCore aims to manage 1 billion DOGE, about 5% of the circulating supply. This shows Dogecoin’s shift from a meme coin to a financial asset.
While CleanCore builds a structured treasury and yield model, House of Doge’s Nasdaq listing offers a new public market for DOGE-backed products. Together, these moves mark Dogecoin’s transition to an institutional framework.
