Mercado Bitcoin Shifts Focus to Financial Super App
Brazil’s largest crypto exchange, Mercado Bitcoin (MB), is moving beyond trading. It aims to become a full financial super app. The platform will combine blockchain technology with mainstream services like digital fixed income, payments, and remittances. The company avoids crypto-specific terms to attract more users.
At the DAC Conference 2025, Daniel Cunha, Head of Corporate Development at Mercado Bitcoin, said the goal is to build “the app where Brazilians manage their financial lives.” The focus is on “invisible blockchain” technology. This means blockchain works behind the scenes without users needing to understand tokens or technical details.
“The revolution happens when the protocol disappears,” Cunha said. “Customers want to know the rate, the risk, and the maturity date—not about blockchains and tokens.”
Growth in Tokenized Credit and Changing Revenue Mix
Mercado Bitcoin has removed “tokenization” from its language, calling it “digital fixed income” instead. This change helped boost adoption. The company expects to exceed $560 million in tokenized credit by the end of 2025. Real-world assets (RWAs) already represent about 20% of its assets under custody.
The exchange’s trading revenue, once 95% of total income, now accounts for around 60%. The firm is shifting toward custody, tokenized investments, and payments. By 2025, trading revenue is expected to fall below 30%. Mercado Bitcoin plans to expand to Portugal and the U.S. to connect global capital with Brazil’s tokenized credit market.
Partnership with Ripple Advances RWA Strategy
Mercado Bitcoin recently partnered with Ripple to move over $200 million in tokenized financial products onto the XRP Ledger (XRPL). These products include fixed- and equity-income instruments. This is one of Latin America’s largest real-world asset (RWA) projects. XRPL will serve as the platform for issuing and managing regulated financial assets.
Silvio Pegado, Ripple’s Head of Latin America, said the partnership “shows how public blockchain infrastructure is now trusted by institutions and ready to deliver cost-efficient, compliant financial products.” Mercado Bitcoin’s model lets users handle familiar financial products while blockchain ensures trust, speed, and transparency behind the scenes.
