Morgan Stanley to Launch Crypto Trading on E*Trade
On September 23, 2025, Morgan Stanley announced plans to offer direct spot cryptocurrency trading on its E*Trade platform. The company is partnering with ZeroHash to provide the digital infrastructure for this service.
According to Bloomberg, the service will launch in the first half of 2026. This move marks Morgan Stanley’s entry into retail crypto brokerage, joining platforms like Robinhood. E*Trade clients will be able to trade Bitcoin (BTC), Ether (ETH), and Solana (SOL).
Focus on Major Cryptocurrencies and Custody
The new service will initially support three major cryptocurrencies by market cap: Bitcoin, Ether, and Solana. ZeroHash will handle trading and custody operations. Jed Finn, Morgan Stanley’s head of wealth management, said, “The initiative is the first phase of a broader crypto strategy that will eventually include a full wallet solution.”
E*Trade’s Position in the Crypto Market
Unlike Robinhood, which offers many altcoins and aims to enter private markets, E*Trade’s narrower crypto offering targets more conservative retail investors. By focusing on direct spot trading of a few top coins, Morgan Stanley aims to serve a specific investor niche.
This approach reflects growing institutional support for digital assets. It also allows investors to hold and trade cryptocurrencies alongside traditional assets like stocks and bonds within the same accounts.
For retail users, this could mean more choices, better services, and competitive fees across brokerage platforms. Morgan Stanley’s partnership with ZeroHash provides technology stability as it competes in the retail crypto space.
