ODDO BHF Launches Euro-Backed Stablecoin EUROD
ODDO BHF, one of France’s oldest banking groups, has entered the crypto market. The 175-year-old firm manages over €150 billion ($173 billion) in assets. It recently launched a new euro-backed stablecoin called EUROD.
This move marks a shift for traditional banks, showing how Europe’s financial sector is adopting blockchain technology. ODDO BHF is known for private wealth and investment banking. Its launch of EUROD blurs the lines between traditional finance and crypto.
EUROD Debuts on Bit2Me Exchange
EUROD will first be available on Bit2Me, a major crypto exchange based in Madrid. Bit2Me serves the Spanish-speaking market and is backed by Telefónica, Unicaja, and BBVA. The platform is regulated and acts as a bridge between banks and crypto users.
Founded in 2014 and registered with the Bank of Spain, Bit2Me allows users to buy, sell, and store digital currencies. Earlier this year, it raised €30 million ($35 million) in funding led by Tether, the issuer of the largest stablecoin.
Leif Ferreira, Bit2Me’s CEO, said the EUROD listing is “another important step” toward offering trusted and compliant digital assets to users and institutions.
EUROD Complies with EU’s MiCA Regulations
EUROD is designed as a low-volatility digital euro. It follows the EU’s Markets in Crypto-Assets (MiCA) regulatory framework. This ensures strong oversight and compliance.
ODDO BHF aims to attract both retail users and large institutions. The stablecoin offers a safer way to use digital money while meeting strict European rules. The goal is to make crypto transactions as reliable as traditional banking, but faster and easier.
Europe’s Growing Interest in Euro Stablecoins
EUROD’s launch comes amid rising interest in euro-backed stablecoins across Europe. Société Générale-FORGE introduced EURCV, another euro-backed stablecoin. Last month, nine European banks including ING, Banca Sella, Danske Bank, DekaBank, and CaixaBank partnered to issue a MiCA-compliant euro stablecoin.
While dollar-pegged stablecoins still dominate globally, EUROD shows Europe’s financial institutions are preparing to compete. They aim to offer stablecoins that combine traditional banking trust with blockchain efficiency.
