Solana Name Service Partners with MattleFun
Solana Name Service (SNS) has partnered with MattleFun, a gamified trading platform. The platform combines real-time financial markets with social gameplay. With this integration, each MattleFun profile will display the user’s .sol domain. This links gaming activity to a verifiable on-chain identity.
The partnership introduces decentralized naming to a new audience. Traders can now showcase their blockchain-linked usernames during MattleFun’s competitive trading events. Each .sol domain acts as a transparent signature, marking actions with traceable ownership across Solana’s Web3 ecosystem.
Web3 Gaming and Identity Integration
This collaboration highlights the merging of gaming, trading, and Web3 identity. Personalized blockchain domains are becoming part of interactive entertainment. Solana’s low-cost and high-speed infrastructure supports seamless transactions and in-game actions. This makes it an ideal platform for MattleFun’s real-time trading mechanics.
The partnership reflects the growing convergence of gaming and digital identity within the Web3 economy. Reputation, ownership, and gameplay are increasingly intertwined.
Growing Trend in Gaming and Web3 Adoption
The SNS–MattleFun partnership comes amid a broader shift toward blockchain-enabled entertainment. In September 2025, Allied Gaming & Entertainment (AGAE) announced its first corporate investments in Bitcoin (BTC) and Ethereum (ETH). This move marked AGAE’s entry into Web3.
AGAE’s adoption of crypto as a treasury asset and exploration of blockchain engagement tools show a wider industry trend. Traditional gaming companies are preparing for a decentralized future.
Both developments indicate that gaming is becoming a key area for Web3 innovation. As Allied Gaming embraces digital assets and MattleFun links gameplay to Solana domains, the lines between entertainment, finance, and ownership are blurring.
If this trend continues, these integrations could change how users interact online. They will not only play or trade but also prove and own digital identities within a blockchain-backed ecosystem.
